Google Business Profile Optimisation
for Cleaning Businesses
Cleaning is one of the most competitive local markets on Google. Dozens of businesses per suburb, most with identical bare-bones profiles. We make yours the one Google shows first.
Why Google Rankings Matter for Cleaners
The cleaning industry has low barriers to entry. Anyone with an ABN and a bucket can list themselves on Google. That means your map pack is crowded with competitors, many of whom undercut on price. The businesses that win are not always the cheapest. They are the ones that look most credible when a customer compares the top 3 results on the map.
A cleaning business with 60 reviews, detailed service descriptions, and photos of actual work will get the call over a business with a logo and a phone number. Google knows this too. It ranks the more complete profile higher because it provides a better experience for the searcher.
In Mandurah, Rockingham, and Perth, we see cleaning businesses ranking with incomplete profiles simply because nobody in their area has done the work. That is your opportunity.
What Your Customers Are Searching
GBP Mistakes We See Cleaning Businesses Make
Too Broad a Category
Google has specific categories for house cleaning, office cleaning, carpet cleaning, and window cleaning. Picking "Cleaning Service" when your main work is house cleaning means you are competing against every type of cleaner instead of ranking for the specific searches your customers use.
No Service Area Defined
Cleaning businesses are service-area businesses. You go to the customer. If you have not defined your service area in your Google profile, Google does not know which suburb searches to show you for. We see cleaners missing out on nearby searches because they never set their coverage area.
Identical Profiles in a Crowded Market
Cleaning is one of the most competitive local service categories online. Dozens of businesses in every suburb, most with bare-bones Google profiles. A profile with 30 services, 50 photos, and 40 reviews looks completely different to Google than one with 3 services and 5 photos. The gap between average and optimised is where you win.
No Before and After Photos
Cleaning is visual. Customers want to see results. Before and after photos of carpet cleans, oven cleans, end of lease transformations. These photos also get geotagged to your service area, which tells Google exactly where you work.
How We Get Cleaning Businesses Into the Map Pack
Our 12-week programme for cleaners starts with picking the right primary category. House cleaning, office cleaning, carpet cleaning, or window cleaning. Each targets different searches. Then we build out your full service list, write your description, and set your service area to cover the suburbs you actually work in.
We help you build a photo library of your work. Before and after shots, team photos, equipment shots. Every image geotagged to the suburb where the job was done. We set up a review system that makes it easy for your customers to leave a review after each clean.
Then citations across 15+ directories and on-page SEO on your website to back everything up.
We also work with plumbers, electricians, landscapers, and builders.
Where Does Your Cleaning Business Rank?
We will audit your Google profile and show you how you compare to the other cleaning businesses in your area.
Get Your Free Cleaning SEO Audit